This bothers me like you wouldn't imagine.
People wear blue, especially baby blue eyeshadow, when they shouldn't. How do you know when you should or shouldn't wear it? Well, if you have a darker complexion, say if you are African American or Italian or something, chances are that you might be able to get away with it. The darker your.complexion is, it would seem, the better it looks. Also, I would suggest mid range blues or darker, because baby blue rarely looks good on anyone. Going to the other extreme, if you happen to have a very light complexion, you might be able to get away with a very light blue. Don't confuse this with baby blue that I just finished complaining about, thing more towards white. Subtle blues, you could say...a hint.
Blue eyes: I know makeup commercials say that you should wear blue to highlight the blue in your eyes, but I'm going to challenge that. If you are like me and have not so bright, or a slightly less obvious blue, a dull blue maybe, or dark, blue eyeshadow is also probably not a good idea. The only thing I can say is that you should be able to wear hints of blue in makeup, this will accentuate the blue in your eyes. Also, try sticking to more neural colours, bright blues are best to just be avoided. I find the brighter the blue and the more of it that is worn, the less your eyes actually look blue. When I wear blue eyeshadow, if I'm wearing a little too much my eye colour begins to look quite dull.
For my eyes, which are a darker blue, browns tend to look the best, warmer browns or cooler browns. I find my eyes pop when I wear slightly more redy browns or goldy browns...or just gold. Also, whenever I wear eyeshadow I never wear less than two shades or colour. I like to do the whole contour shadows and highlights thing. I also like to wear bits of purple (as opposed to blue) and foresty greens in rare instances.
As a general rule, bright colours don't usually look that great as eyeshadows on most people. There are exceptions of course, but like I said, general. Muted, subtle, just hints, and neutral versions of colour tend to look the best.
I also find that older women are the ones who wear baby blue eyeshadow the most. These are also the people who, in my opinion, should avoid it the most. I can not recall there ever being a time in my life where I have seen someone (especially caucasian or older) and thought that it looked good....
Just consider this next time you think of wearing that bright colour on your eyelids.
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